French jewellery brand FRED has two stores in Hong Kong, one at Harbour City’s Ocean Terminal (3-27 Canton Road) and another within Elements shopping centre (1 Austin Road West).
Established by Fred Samuel in Paris, France, in 1936, FRED creates collections of beautiful jewelry inspired by the lights and landscapes of the French Riviera.
The founder, Fred Samuel, was born in Buenos Aires, Argentina, and while he spent his professional life as a jeweler in Paris, the colors and culture of South America remained with him throughout his life, and that same influence is apparent in the company’s jewelry to this day.
FRED is recognized for the brand’s unconditional love for gemstones, pearls, and golden light, resulting in collections that are elegant, cheerful, and creative.
The company’s signature color, a pink-infused white, is a reference to the type of peals that are cultivated in Japan, and which were Fred Samuel’s favorite.
Categories of FRED jewelry that you can purchase in Hong Kong include bracelets, rings, necklaces and pendants, long necklaces, earrings…
…wedding bands, bridal engagements rings, jewelry for celebrations, watches, cufflinks, large model cables, medium model cables, large model cabochons, and medium model cabochons.
One of the bestselling FRED creations is their Force 10 collection, a style that was started by Fred Samuel’s eldest son (who had a passion for sailing) in 1966, when he made a unique piece of jewelry to his wife from braided marine cables and a buckle.
As a side note, if you’re a fan of Hollywood films, especially “Pretty Woman” (1990), you might remember a sublime necklace of 23 heart-cut rubies interlaced by diamonds, a FRED creation, that was offered by Edward Lewis (Richard Gere) to Vivian (Julia Roberts) in the movie.
FRED Jewellery Store Locations in Hong Kong
FRED Harbour City
3-27 Canton Road, Shop OT214A, Level 2, Ocean Terminal, Harbour City
Tsim Sha Tsui, Kowloon, Hong Kong
1 Austin Road West, Shop 2021, Level 2, Zone Metal, Elements
Tsimshatsui, Kowloon, Hong Kong
Hours: Monday-Sunday 10am-9pm
The official, worldwide Facebook brand page for FRED jewelry is available at www.facebook.com/FredParisOfficial.
Furthermore, the brand’s French-language Facebook page (www.facebook.com/FredParisOfficialFR) offers a lot of additional, complementary information about the the company and its creations.