French men’s underwear brand HOM has four stores in Hong Kong, including a shop-in-shop within SOGO Causeway Bay department store (555 Hennessy Road).
Founded by Charles Belpaume in 1968 in Marseille, France, HOM is today one of the best recognized, most innovative global men’s underwear brands.
The founder, Belpaume, was a boss of a women’s underwear factory in Marseille who became outraged: why was it all about women? He decided that elegance, comfort, and quality wouldn’t be a privilege for women any longer, when it came to underwear.
The label’s designs, shapes, materials, and comfort are of the highest quality, featuring, in addition to underwear collections, also pajamas, swimwear, as well as socks.
For many, the HOM brand is a benchmark of masculine excellence, a label that has teams of workshops that design, plan, and develop collections that anticipate the needs of modern men, ensuring unrivaled comfort and style.
HOM’s most famous line of underwear is the HO1, which stands for Horizontal Opening N°1, created in 1997, an innovation that puts an end to the eternal right wing / left wing war with an horizontal opening.
Other collections that you can purchase from the brand in Hong Kong include HOM Basic, HOM Fashion, HOM Performance, HOM Temptation (Gold, Flower, Emotion, Torrid, and Ecstasy lines), HOM Homewear, and HOM Swimwear.
HOM Underwear Shop Locations in Hong Kong
HOM Harbour City
3-27 Canton Road, Shop GW2308, Level 2, Gateway Arcade, Harbour City
Tsim Sha Tsui, Kowloon, Hong Kong
Hours: Monday-Sunday 10am-10pm
HOM Peking Road
12B Peking Road, G/F
Tsim Sha Tsui, Hong Kong
HOM SOGO Department Store CWB
555 Hennessy Road, Shop 23, 5/F, SOGO Department Store CWB
Causeway Bay, Hong Kong
HOM YATA Department Store
2 Sha Tin Centre Street, 2/F, PHASE 3, New Town Plaza
Shatin, Hong Kong
The official Facebook brand page for HOM is located at www.facebook.com/homunderwear.
Following the Facebook page you’ll receive updates about the brand’s latest collections, new outlets around the world, advertising campaigns, and much more.