Italian lingerie company La Perla operates four boutiques in Hong Kong, including a four-storey flagship store in Causeway Bay (22-24 Russel Street).
Founded by Ada Masotti in 1954 in Bologna, Italy, La Perla offers an extensive selection of luxurious, European-style intimate apparel and beachwear for women.
La Perla of today is synonymous with Made in Italy elegance, as a top class brand that enjoys global recognition for their lingerie, in styles embodying rose-colored dreams, beautiful emotions, and genuine, soft femininity.
The brand’s collections include everything from underwear to night lingerie and from beachwear to clothing wear.
Typical, identifying characteristics for La Perla products feature an in-depth knowledge of the female body, a masterful fusion of both innovation and tradition, an Italian identity with an international orientation, as well as the underlying ethics of total quality.
In Hong Kong, you can shop for La Perla’s loungewear, beachwear, lingerie, nightwear, and men’s range.
The core La Perla line, lingerie collection, has bras, briefs, bustiers, slips, body suits, hosiery, accessories, and shapewear.
For nightwear, your choices include babydolls, nightgowns, pyjamas, and robes.
Within the loungewear line, available items include trousers & shorts, bustiers, tops & body suits, jackets, skirts & dresses, and shoes & accessories.
Beachwear range, meanwhile, includes bikinis, costumers, as well as cover ups & accessories.
Men’s line contains loungewear, beachwear, underwear, nightwear, as well as shoes & accessories.
One of the best La Perla shopping experiences in Hong Kong is at the Russel Street flagship store, which has been open to customers since October 2015.
The flagship store was designed by Italian architectural studio Baciocchi Associati, incorporating distinctive elements from great Italian architecture to the boutique, with highlights such as three arches across the facade, cased in backlit metal mesh, and evoking the weave of tulle.
Overall, the boutique’s facade is dominated by a huge 13×9 metre screen, presenting clips and images from current La Perla campaigns and collections.
The flagship boutique is spread over four levels, for a total floor space of 600 square metres. Two floors are dedicated to the women’s collections and bathed in harmonious refined lilac and pale-blue tones. One of the four floors, on the other hand, is reserved for the men’s collections and features shades of grey and blue.
Top floor at the boutique is a private area, dedicated to VIP customers, where they can access exclusive services such as the Atelier and Made to Measure collections. Diffuse lighting and large white leather sofas are some of the elements underlining the luxury atmosphere of the space, reminiscent of a lilac-velvet-lined treasure chest.
La Perla Lingerie Shop Locations in Hong Kong
La Perla Harbour City
Shop OC112, Level 1, Ocean Centre, Harbour City
Tsim Sha Tsui, Kowloon, Hong Kong
Hours: Monday-Sunday 10:30am-10pm
La Perla Russel Street
22-24 Russel Street, Section A of Inland Lot No.746
Causeway Bay, Hong Kong
La Perla Pacific Place
88 Queensway, Shop 360, Level 3, Pacific Place
Admiralty, Hong Kong
Hours: Monday-Sunday 10am-8pm
La Perla Boutique The Peninsula Hotel
Salisbury Road, Shop MW11, Mezzanine Floor, Shopping Arcade, The Peninsula Hotel
Tsim Sha Tsui, Kowloon, Hong Kong
The official, global La Perla Facebook page is located at www.facebook.com/LaPerlaOfficialSite.
Following the company’s Facebook page, you’ll be among the first to learn about the brand’s new collections, latest advertising campaigns, new outlets around the world, and much more.