There is one Amenpapa clothing shop in Hong Kong, located within Silvercord mall (30 Canton Road). (UPDATE 2023: THE STORE HAS CLOSED)
Amenpapa, a Hong Kong lifestyle brand which was founded in 2010, uses fashion as a platform to spread God’s words and love.
Each of the products carries a message or a story from the Bible that is joyful, inspiring, and uplifting.
From the stores, you can purchase clothing for women, men, and kids.
For women, the collections include, for example, shorts, tees, vests, tunics, skirts, sweat pants, jackets, cardigans, sweaters, hoodies, leggings, knitwear, dresses, pullovers, shirts, blazers, coats, capes, and parkas.
The mens collection has clothes including jackets, tees, shorts, pants, shirts, sweaters, cardigans, hoodies, and pullovers.
Amenpapa shops also carry lifestyle products related to the brand’s theme, including Bible inspired greeting cards, mugs, badges, scarfs, beanies, table mats, and bags.
You can check the current collections and product prices from Amenpapa’s webstore, available at www.amenpapa.com.
The brand is known for bold designs used to create a story inspired by the Bible, using a blend of modern fashion and graphic design, with the clothes being a canvas.
Amenpapa believes that everyone has a beautiful soul inside, and maybe even the customers do not always know how beautiful.
As an outer layer, the company’s clothes are designed to represent that personal identity.
Amenpapa fashion has become very popular among South-East Asia’s music scene, top singers and major artists, including Jay Chou, Sammi Cheng, G.E.M., Vanness Wu, and Sherman Chung.
The company opened its first store in Hong Kong in 2012, at the Silvercord shopping centre in Tsim Sha Tsui.
Shops for the brand are an extension of the fun and bold styles used in the clothes, creating a joyful journey at the Amenpapa story kingdom.
Salespersons at the stores are Amenpapa’s “Storytellers”, using the interaction to tell meaningful stories, while the brand’s users are “Story keepers”, with the fashion they wear being a blessing to themselves and others.
Amenpapa Flagship Store Silvercord (UPDATE 2023: THE STORE HAS CLOSED)
30 Canton Road, Shop 206, 2/F, Silvercord
Tsim Sha Tsui, Hong Kong
Opening Hours: Monday-Sunday 12noon-9pm
Amenpapa uses Facebook to, for example, highlight items from the current collections and to give styling tips for wearing the brand.
You can also follow the brand’s official Instagram account at instagram.com/Amenpapa/.