You can discover Birkenstock Hong Kong store for the German shoe brand from within Times Square shopping centre (1 Matheson Street). (UPDATE 2023: THE STORE HAS CLOSED)
The company has roots going back to year 1774, when Johann Adam Birkenstock registered as a shoemaker.
Overall, the brand is best known for shoes designed around orthopedic principles that have been developed to relieve discomfort, stress, and fatigue related to walking and standing on hard surfaces.
To achieve this aim, the footbed is manufactured out of only the best selected natural materials, such as light natural cork, jute yarn, and high-grade natural latex.
Designing for an anatomically formed footbed that copies a natural footprint in the sand results in unmatched foot comfort.
BIG BUCKLE Sandals (in ochre colour).
More specifically, the footbed is designed around the natural anatomy of the foot, so that the body’s weight is spread evenly and naturally over the entire sole of the foot.
Leathers used in the shoes are especially thick – around three millimeters – yet soft and comfortable. The leather material is un-split and therefore retains all of the natural qualities.
BOSTON Clog Shoes.
The brand also differs from most other shoes for its cut, which runs far towards the back of the shoe. This keeps the feet firmly into the footbed.
Additionally, the correct size and proper width of sandals are one of the keys to ensuring that the customer’s bodyweight is distributed properly across the feet.
Beyond the main Birkenstock brand, the company also manufactures footwear products under the Birki’s, Papillio, Betula, Tatami, Footprints, and Alpro lines.
Birkenstock Hong Kong Store – Times Square (UPDATE 2023: THE STORE HAS CLOSED)
1 Matheson Street, Shop 611-612, 6/F, Times Square
Causeway Bay, Hong Kong
Opening Hours: Monday-Sunday 11:00-20:00
There is also an official Instagram channel available at at instagram.com/birkenstock_hk/. The brand uses Instagram to, for example, highlight products from the collections and to giving styling tips.