Italian fashion brand Diesel has three stores in Hong Kong, including one within Harbour City (3-27 Canton Road) and an outlet store at Horizon Plaza (2 Lee Wing Street).
Diesel, established by Renzo Rosso in 1978, is an innovative, international lifestyle brand that creates a wide range of jeans & denimwear, apparel, and accessories.
Since its early days, Diesel has gone through a period of an exceptional international growth, developing along the way from an denim fashion pioneer into premium lifestyle brand, a genuine alternative in the luxury clothing marketplace.
Despite its growth, Diesel’s philosophy has remained the same: the founder imagined a label that represents passion, individuality, and self-expression.
At the core of how the company operates is constant change: Diesel designs more than 3,000 new products for each season, and each of them is a result of process with utmost creative freedom, ensuring cycle of constant innovation.
The Diesel collections include Diesel, Diesel Black Gold (a contemporary line), 55DSL (a streetwear line), as well as Diesel Kid (children’s clothing).
As a lifestyle brand, Diesel offers a wide variety of products besides clothes and denimwear, especially through manufacturing licensing deals made with other companies.
For example, you can purchase Diesel watches and jewelry (made in co-operation with Fossil), eyewear (Marcolin), fragrances (L’Oréal), helmets (AGV), earphones (Monster), bicycles (Pinarello), and products for home decor (Foscarini, Moroso, Zucchi, Scavolini).
Today, Diesel is part of fashion group OTB, which also owns a range of other high profile brands, labels such as Maison Martin Margiela, Marni, as well as Viktor&Rolf.
Each of these brands is recognized globally for unconventional, individuality-emphasizing approaches to fashion.
OTB brands are unified in their core characteristics and features: innovation, iconic styles, uniqueness, and boldness.
Among the key aims of the fashion group is not only to change the way the customers see themselves, but also to change the surrounding world for the better.
OTB group is led by Renzo Rossa, an Italian entrepreneur who founded Diesel, reflecting his unique vision for the fashion industry.
The group believes testing and pushing the boundaries of fashion and lifestyle designs, offering a portfolio of brands for new generation of consumers – those who dare to challenge the traditional views and favor being clothed in their own terms.
Even the groups name, which is an abbreviation of “Only the Brave” reflects the core vision and values of the fashion house.
Diesel Clothing Shop Locations in Hong Kong
Diesel Harbour City
3-27 Canton Road, GW2506, Level 2, Gateway Arcade, Harbour City
Tsim Sha Tsui, Kowloon, Hong Kong
Hours: Monday-Thursday 11am-8:30pm, Friday-Sunday 11am-9pm
Diesel Outlet Store Horizon
2 Lee Wing Street, 27th floor, Flat 1/2, Horizon Plaza
Ap Lei Chau, Hong Kong
Hours: Monday-Sunday 10am-7pm
Diesel IFC Mall
8 Finance Street, Shop 1051
Central, Hong Kong
Hours: Monday-Thursday, Sunday 10am-9pm, Friday-Saturday 10am-9:30pm
Diesel has an official Facebook page available, located at www.facebook.com/Diesel.
Following the Facebook page, you’ll stay updated on the latest Diesel designs and collections, their fashion shows & advertising campaigns, events, and much more.