You can choose from five Diesel Hong Kong store locations for the Italian fashion brand, including one shop within Harbour City (3-27 Canton Road).
The company, established by Renzo Rosso in 1978, is an innovative, international lifestyle brand that creates a wide range of jeans & denimwear, apparel, and accessories.
Since its early days, the label has gone through a period of an exceptional international growth, developing along the way from an denim fashion pioneer into premium lifestyle brand, a genuine alternative in the luxury clothing marketplace.
Elements.
Despite its growth, the overall philosophy has remained the same: the founder imagined a label that represents passion, individuality, and self-expression.
At the core of how the company operates is constant change: the brand designs more than 3,000 new products for each season, and each of them is a result of process with utmost creative freedom, ensuring cycle of constant innovation.
The collections include the main line, Black Gold (a contemporary line), 55DSL (a streetwear line), as well as a children’s clothing line.
As a lifestyle brand, Diesel offers a wide variety of products besides clothes and denimwear, especially through manufacturing licensing deals made with other companies.
Times Square.
For example, you can purchase watches and jewelry (made in co-operation with Fossil), eyewear (Marcolin), fragrances (L’Oréal), helmets (AGV), earphones (Monster), bicycles (Pinarello), and products for home decor (Foscarini, Moroso, Zucchi, Scavolini).
Today, the clothing company is part of fashion group OTB, which also owns a range of other high profile brands, labels such as Maison Martin Margiela, Marni, as well as Viktor&Rolf.
Each of these brands is recognized globally for unconventional, individuality-emphasizing approaches to fashion.
OTB brands are unified in their core characteristics and features: innovation, iconic styles, uniqueness, and boldness.
OTB group is led by Renzo Rossa, an Italian entrepreneur who founded Diesel, reflecting his unique vision for the fashion industry.
The group believes testing and pushing the boundaries of fashion and lifestyle designs, offering a portfolio of brands for new generation of consumers – those who dare to challenge the traditional views and favor being clothed in their own terms.
Even the groups name, which is an abbreviation of “Only The Brave” reflects the core vision and values of the fashion house.
Diesel Hong Kong Store Locations & Opening Hours
Citygate Outlets
20 Tat Tung Road, Shop 265, Level 2, Citygate Outlets
Tung Chung, Lantau Island, Hong Kong
Opening Hours: Monday-Sunday 11:00-20:00
diesel.com
Elements
1 Austin Road West, Shop 1076, 1/F, Zone Earth, Elements
West Kowloon, Kowloon, Hong Kong
Opening Hours: Monday-Sunday 11:00-21:00
Harbour City Gateway Arcade
3-27 Canton Road, Shop 2506, Level 2, Gateway Arcade, Harbour City
Tsim Sha Tsui, Kowloon, Hong Kong
Opening Hours: Monday-Thursday 11:00-20:30, Friday-Sunday 11:00-21:00
Horizon Plaza
2 Lee Wing Street, Shop 2701, 27/F, Horizon Plaza
Ap Lei Chau, Hong Kong
Opening Hours: Monday-Sunday 10:00-19:00
Times Square
1 Matheson Street, Shop 528-529, 5/F, Times Square
Causeway Bay, Hong Kong
Opening Hours: Monday-Sunday 11:00-22:00
Diesel Hong Kong store locations have an official Facebook brand page available at facebook.com/Diesel/.
Following the Facebook channel, you’ll stay updated on the latest designs and collections, their fashion shows & advertising campaigns, events, and much more.