Clothing brand Initial has five stores in Hong Kong, including a shop within the apm shopping mall (418 Kwun Tong Road).
Founded in 2000 in Hong Kong, Initial’s concept is not only to provide clothes that fit customers’ wardrobes.
The brand also wants to express, using clothes, all aspects of living and the pursuit of the ultimate taste in fashion and taste of life.
Initial also believes that fashion is an art of self-discovery, and when they create fashionable clothing, they also create culture and art.
This mission has been expanded to the stores, where Initial has provided an extraordinary shopping experience, a new perspective on the world of vision and forward looking fashion.
In addition to Hong Kong, the brand has expanded its operations to Mainland China and Japan.
Initial’s philosophy and characteristics are unique and the company’s outlook is global, aiming to bring “The Unusual Experience” to customers around the world.
Hong Kong Initial Clothing Stores
418 Kwun Tong Road, Shop No. L1-8 & 10
Kwun Tong, Hong Kong
Initial Tak Woo House
17-19 D’Aguilar Street, Unit 1-1A, G/F
Lan Kwai Fong, Central, Hong Kong
Initial Tsim Sha Tsui
48 Cameron Road, Shop 2, G/F
Tsim Sha Tsui, Hong Kong
Initial CityLink Plaza
1 Sha Tin Station Circuit, Shop Unit 27-28
Shatin, New Territories, Hong Kong
Initial Telford Plaza
33 Wai Yip Street, G82
Kowloon Bay, Kowloon, Hong Kong
Opening Hours: Monday-Sunday 11am-10pm
Initial has an official Facebook-page available, at www.facebook.com/initialfashion.
The company uses Facebook to, for example, giving styling tips and to providing information about events related to the brand.