ItsImagical Toy Stores in Hong Kong (CLOSED)

Spanish toy store chain ItsImagical has three locations in Hong Kong, including one within Harbour City’s Ocean Terminal (3-27 Canton Road). (UPDATE 2022: THE SHOPS HAVE CLOSED)

ItsImagical is one of the brand names of Spanish, Zaragoza-based toy retailer Imaginarium SA.

ItsImagical toy store Harbour City Hong Kong.

Imaginarium SA is one of the largest specialised toy retail companies in the world, founded in 1992 and in Hong Kong (with their brands ItsImagical and Bumps to Babes) since 2004.

The main categories of products available at the shops are Baby Toys, Construction and Logic Games, Play Kitchens, Dolls Houses and Toy Cars, Music, Art and Activities, Science and Nature, Bicycles, Vehicles and Sport, and Bath, Books and Others.

More closely, you can shop, for example, baby care products, gifts items, plush toys, play toys, books for playing baby fitness products, jigsaws for children, educational games, snap-fit toys for children, baby dolls, Hello Kitty toys, comic cars…

ItsImagical toy store Festival Walk Hong Kong.

…toy trains, remote control cars, CDs/DVDs, fancy dress costumes, modelling clays, sticky deco, drawing products, drones and remote control toys, bikes, tricycles, walkers and ride-ons, skates and scooters, baby care items, dental care products, watches, books for bed time, as well as board games.

ItsImagical Toy Store Locations in Hong Kong (UPDATE 2022: THE SHOPS HAVE CLOSED)

ItsImagical Harbour City
3-27 Canton Road, Shop OT G29, Level G, Ocean Terminal, Harbour City
Tsim Sha Tsui, Kowloon, Hong Kong
Hours: Monday-Sunday 11am-10pm

ItsImagical Windsor House
311 Gloucester Road, Shop 209, 2/F, Windsor House
Causeway Bay, Hong Kong
Hours: Monday-Sunday 11am-9pm

ItsImagical Festival Walk
80 Tat Chee Avenue, L2-31, Festival Walk
Kowloon Tong, Hong Kong
Hours: Monday-Friday 10:30am-10pm, Saturday-Sunday 10am-10pm

In addition to going to the physical stores, you can make purchases of the products using ItsImagical’s webstore, located at

For following the company’s global announcements, there is an official Imaginarium Twitter page, located at