Chinese women’s fashion brand JNBY has one boutique in Hong Kong, located within K11 shopping centre (18 Hanoi Rd).
Founded by a collective of 11 artists and designers in 1994 in Hangzhou, China, and in Hong Kong since 2014, JNBY – Just Naturally Be Yourself – creates contemporary high fashion apparel and accessories for women.
Some of the brand characteristics include modernity, vitality, charm, and serenity, together with the company’s focus on materials research, resulting in highlights such as flowing dresses, beautiful & soft fabrics, and do-it-yourself aesthetics.
Marketed primarily to romantic and elegant young women between the ages of 25 and 40, JNBY helps their customers find the poetry and discovery in everyday living, which is one of the secrets to living an energetic life that is full of potential.
The JNBY collections feature, for example, t-shirts, shirts, vests, trousers, waist skirts, coats, dresses, shoes, and belts.
Today, one of the most influential local fashion brands in China, JNBY also has stores across the globe, including North America, Europe, and Japan.
Since January 2011, JNBY group has also had a kid’s JNBY clothing line, called jnby by JNBY, with imaginative apparel collections for children.
Other fashion brands by the JNBY Group include CROWUIS, less, and Pomme de Terre.
18 Hanoi Rd, Shop 114-115, K11
Tsim Sha Tsui, Kowloon, Hong Kong
The official website, at www.jnby.com, also features detailed information about the company, their latest news, and much more.