You can discover JNBY women’s clothing store in Hong Kong for the Chinese fashion brand from within K11 Mall (18 Hanoi Road).
Founded by a collective of 11 artists and designers in 1994 in Hangzhou, China, and in Hong Kong since 2014, the company, where the name is short for ‘Just Naturally Be Yourself’, creates contemporary high fashion apparel and accessories for women.
Some of the brand characteristics include modernity, vitality, charm, and serenity, together with the company’s focus on materials research, resulting in highlights such as flowing dresses, beautiful & soft fabrics, and do-it-yourself aesthetics.
Marketed primarily to romantic and elegant young women between the ages of 25 and 40, the label helps their customers find the poetry and discovery in everyday living, which is one of the secrets to living an energetic life that is full of potential.
The collections feature, for example, t-shirts, shirts, vests, trousers, waist skirts, coats, dresses, shoes, and belts.
Today, one of the most influential local clothing brands in China, the company also has stores across the globe, including North America, Europe, and Japan, a network of 600+ shops in total.
JNBY Women’s Clothing Store in Hong Kong – K11 Mall
18 Hanoi Road, Shop 114-115, 1/F, K11 Mall
Tsim Sha Tsui, Kowloon, Hong Kong
Opening Hours: Monday-Sunday 12:00-20:00
The official Facebook page is updated with details about the latest collections, recent runway shows, upcoming advertising campaigns, celebrities wearing the label, and much more.