Korean beauty brand The History of Whoo has one boutique in Hong Kong, located within Harbour City’s Gateway Arcade (3-27 Canton Road).
Launched in 2003 by LG Household & Healthcare Group, The History of Whoo is a luxury cosmetics brand that embodies regal beauty.
All of The History of Whoo products incorporate traditional Korean royal beauty secrets and minimalist packaging.
The History of Whoo is best known for their anti-aging cosmetics, where Eastern medicine ingredients are fused with the latest skincare technologies in collections of skincare and makeup for women.
You can purchase the company’s cosmetics in five different product lines: Gongjinhyang, Bichup, Hwanyu, Jinyulhyang, and Cheongidan.
Of these lines, Gongjinhyang is the basic line (anti-aging, moisturizing, whitening, beauty, men’s skincare, bath & body), incorporating wild ginseng cordyceps and Gongjinbidan from a secret formula that has an exclusive heritage among royals.
Hwanyu, meanwhile, is an anti-aging line containing wild ginseng cordyceps, deer antlers cordyceps, and rare snow lotus herbs.
Bichup products aim to rejuvenate and regenerate the skin, helping improve blood circulation and skin metabolism, as well as reducing wrinkles.
You can also purchase Jinyulhyang products, which are targeted 40+ year-old customers, but they are also suitable for younger clientele, as they provide help for all skin types with main ingredients that include red ginseng, jujube (Chinese dates) and pomegranate.
Finally, Cheongidan is a premium line with formulas for multifunctional efficiency: anti-aging, hydrating, and whitening, featuring ingredients such as velvet deer antler extract, jade extract, gold, and ginseng extracts, plus more than 30 other herbal ingredients.
The History of Whoo Harbour City
3-27 Canton Road, Shop GW 3230, Level 3, Gateway Arcade, Harbour City
Tsim Sha Tsui, Kowloon, Hong Kong
At the official website, www.whoo.com.hk, featured sections also include detailed background information on the company and its history.